Success Stories

Global Craft

Global Craft

Wilmington, CA

http://www.globalcraft.com/

Profile: Global Craft is a global exporter of American craft beer to countries around the world. The company, established in 2012, currently exports to 15 markets on five different continents, and sees tremendous potential for continued growth. It is its mission to make American craft beers available to countries across the globe and to maintain the integrity of American brands in foreign markets. Global Craft initially started trading with Korea in 2012 with a Ballast Point brew, and immediately knew that Korea would be an excellent market to try and expand its presence in.

Trade: Since 2012, Global Craft has been able to export significant amounts of beer to Korea. It now exports over 10 different brands of American beer to Korea, including Firestone Walker Brewing CompanySaint Archer Brewery and Founders Brewing Co. Global Craft has realized that Koreans are thirsty for American IPA’s that have rich, full-bodied flavors, and that they appreciate the variety that American beers add to the existing market.

Growth: While the Korean beer market is still very young, Global Craft has seen tremendous growth and expects that the market will continue to become more appreciative of American microbrews. To ensure that it is bringing quality products into the Korean market, it even have established a headquarters location in Seoul – Global Craft Korea. As tariffs on beer continue to diminish under the KORUS FTA, Global Craft is certain that it will continue to bring new American brews into Korea.

Advice: Global Craft has found it vitally important to educate the Korean community on American beers, where they come from, and how they are made. Unlike the United States, the craft beer scene became “cool” before the audience was properly informed about what goes into the process of brewing craft beers. While there is still a lot of work to be done in the Korean market, Global Craft is up for the challenge and dedicated to providing Koreans with tasty, palatable brews.

“We are excited about the growth we have seen and anticipate to see in the Korean market. As we launch more and more brands within the Korean market, we hope to increase the presence of American beer in Korea.”

~Mike Sheehan, Global Craft

Local Resources

Select your state below for information on local resources that can help you take advantage of opportunities from the U.S.-Korea Free Trade Agreement. These resources include groups in both the public and private sector.

National Benefits

Main Exports
Semiconductors and components, Aerospace products, Chemicals

Main Imports
Communications equipment, Motor vehicles, Motor vehicle parts

Interesting Fact
In 2015, Korea was the United States’ 6th largest trading partner, while the United States was Korea’s 2nd largest.

 

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